The Profano company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He fought to make payments in the absolute depths of the Great Depression, but the miniature prototypes he had made of things like ironing planks and ladders had superb potential simply because children’s toys. He named the business Lego after two Danish thoughts, leg and godt, which means “play well. ”
In 1958, he developed the iconic profano brick with pontoons inside which makes it interlock to lego bits. This revolutionary innovation totally changed the company and allowed it to grow at an unbelievable pace.
By the 1960s, Profano had enhanced its international reach and began producing toys underneath license in North America through an arrangement with luggage producer Samsonite. This company also begun selling sets with all the pieces required to build a certain model, and introduced devoted themes which includes Space (with astronaut minifigures), Castle, Town (later has been renowned Seglar City), and FabuLand.
In the 1970s, Lego took a dramatic step forward using its introduction of Lego statistics that had movable arms and legs. The company likewise began using more cheap and bringing out larger blocks for younger children, a range called Duplo. In the 1980s, Lego’s product sales grew at an extraordinary rate of ten percent annually, in spite of overall model industry revenue growth reducing.
Today, Seglar is a significant global company with earnings of over $5. almost eight billion and one of the most coveted brands in the world, https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr/ ranking number 1 on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still seems less just like a ruthlessly industrial giant and more like an aged family good friend.